This child got busy!

Written on 9:49 PM by Mark Osborne


Last night was The Crystal Method show in Atlanta. It was AWESOME! I highly recommend checking it out when they come through your town. The new album came out Tuesday and it's great, my favorite track right now is "Double Down Under."




We were lucky enough to spend some time with the band after the show. We talked about lots of things, among them, iPhone apps...Several people in the conversation admitted their iPhones are jammed full of apps they only played once.


It occurred to me that $.99 isn't really that much of a risk, in fact there's a whole army of panhandlers around America that making at times a very decent living based on this premise.


If you give people a decent REASON to give you $.99 - a lot of people will just give it to you. The trick is to INVITE enough people to listen to your reason.


The App store keeps $.30 out of every app sold, so to make a Million Dollar iPhone App I'll need to sell 1.3 Million at $.99...so how many people do I need to invite to get 1.3 Million to buy? Apple is promoting pretty heavily that they reached a BILLION downloads, but I can't find any current reporting on how many downloads of individual apps that relates to...if you know where I can find this PLEASE leave me a comment!





My "Dummies" book arrived yesterday and I have some work travel tomorrow, so I look forward to reading it on the plane and in my hotel room!

Shouldn't you buy an iPhone first?

Written on 9:24 AM by Mark Osborne

Ironically, I do not own an iPhone (although I have decided to begin writing iPhone apps). I have had a Blackberry since 2001 and can type more than 20 words a minute on the qwerty keyboard...I tried the iPhone and had to hunt and peck to type, which I just couldn't stand for work.

To add to the irony, buying an iPhone will not be my first step on this journey. Here are the steps I'll be following:

Step 1: Apply for iPhone Developer Status - Cost - 1 hour - $99
I had read on some blogs that this was a 6 month approval process, so I made this my first step, wasn't that hard really. I signed up as an individual, not a company, not sure if that was the right choice or not. The application only took 30minutes to an hour, I'll let you know how long approval takes.


Step 2: Buy a book - Cost - 20minutes - $30ish
I was surprised at the low number of websites dedicated to training people (not programmers) on how to develop iPhone apps (hence the purpose of this blog). I did find a few lenses on Squidoo, and some recommended books in Amazon. Will take a couple weeks for the book to arrive.

Step 3: Shop for / buy an iPhone - unknown cost of time and money
I'll begin this process at Best Buy tomorrow

Step 4: Play around with iPhone / download apps

Step 5: Read intro book

Step 6: Order advanced books

Step 7: Begin programming apps

Step 8: Complete 1st app

Step 9: Apply for app to be carried in app store

Step 10: Develop alternative distribution model?

Step 11: Review process, refine

Step 12: Repeat

I'll re-visit this step-by-step process along the way to futher develop the cost of time and $ of each step, and give you a play book to follow along with at home.